Looking ahead three years, this presentation considers the potential for disruption in the sports rights and distribution market, and the extent to which premium sport will be watched in ad-free or ad-supported environments, and across broadcast linear TV or on exclusively streamed services. You will hear about the sports strategies at different international streaming services, like whether they are seeking small shares of large leagues or dominance of less prominent competitions. Are global streamers in a test-and-learn phase, waiting to pounce on bigger sports rights prizes? This presentation explores the power of live sport to drive consumption and to reach broad demographics – and what it could mean for ad-supported media owners who win share of premium sports vs those who lose share.