TV in all its forms remains the strongest medium for advertisers in terms of the engaging ad environments it enables, the brand safety and transparency it guarantees, and the performance it delivers. But as an industry, we don’t always make it easy. And in a world where big tech is a few clicks away, that must change. Simplicity can take many forms: using technology to connect buyers and sellers more directly; enabling new advertisers to enter the TV ecosystem; deploying new AI applications to speed workflows and creative; or more seamlessly finding and optimizing against target audiences within a fragmented identity ecosystem. But no matter how we get there, James Rooke, President of Comcast Advertising, will discuss how the move toward simplicity can open TV to more advertisers and new opportunities.