This fireside discussion explores how Amazon wants to provide advertisers of all sizes with integrated full funnel brand and performance marketing across its streaming content, and will highlight how brands are engaging with innovative ad tech, closed-loop measurable outcomes, billions of customer signals, and shoppable ad formats. You will hear how Amazon teamed up with the NFL to create a new holiday tentpole and cross-cultural event to bring together content and commerce. We will learn about maximising the creative impact with scaled audiences and live content. The conversation will also review the advertising reach of Prime Video, the degree of incrementality available to advertisers, and look ahead at Amazon’s priorities for 2025.