Name
The rebirth of media's virtuous circle
Date & Time
Tuesday, December 10, 2024, 11:30 AM - 11:45 AM
Speakers
Description
The advertising industry & media work as a virtuous circle - great content attracts viewers, which in turn attracts ad revenue, thus enabling the production of more quality content. But the complex modern media ecosystem threatens to break this cycle due to increased competition from non-media advertising platforms. RTL AdAlliance will explore how a bolder communication from premium content supported media is safeguarding the ecosystem.
Location Name
Hall One
Full Address
Kings Place
90 York Way
London N1 9AG
United Kingdom
90 York Way
London N1 9AG
United Kingdom