Disney+ ad supported subscription plans for consumers are now available in 12 territories across EMEA, including the UK Germany, France, Italy and Spain. It has never been easier to enjoy Disney content and subscribers can get exclusive access to the full breadth of Disney content, including Pixar, Marvel, Star Wars and National Geographic, alongside general entertainment content like Grey’s Anatomy and The Kardashians.

This session with SVP of Advertising Sales, Deborah Armstrong, will explore the impact this will have on total Disney audience reach, when added to traditional Pay TV and linear broadcast distribution. Are we witnessing a generational shift in access and affordability, underpinned by ads, that will give advertisers expanded Disney audiences regardless of how television is distributed? How can the growth of Disney+ reach into new-to-Disney homes, non-Pay TV homes and light linear homes? This interview will also explore how and why Disney is partnering with broadcast sales houses in some local markets, and the opportunities this presents for advertisers.