Disney+ Standard with Ads means consumers in Germany, France, Italy and Spain get exclusive access to new and old Disney content, including Pixar, Marvel, Star Wars and National Geographic, for €5.99 on a monthly contract. The prices are $7.99 in the U.S. and Canada, and £4.99 in the UK. It has never been easier to enjoy Disney content, and we want to know the impact this will have on total Disney audience reach when added to traditional Pay TV distribution, including with linear broadcast channels. How many new-to-Disney homes, non-Pay TV homes and light linear homes are being added to the Disney universe? Are we witnessing a generational shift in access and affordability, underpinned by ads, what will give advertisers expanded Disney audiences regardless of how television is distributed? This interview also explores how and why Disney is partnering with broadcast sales houses in some ‘local’ markets.