Discussion points include: Progress in increasing digital reach, and predictions for when streaming could become the anchor for most TV campaigns; The implications for ‘digital’ reach if broadcast ad breaks are digitised for standard broadcast playout; The potential to find under-exposed linear viewers on Smart TVs, and grow reach or frequency, including with non-interruptive formats; The extent to which broadcasters can help re-aggregate audiences when representing SVOD ad tiers, AVOD and FAST – and the possibilities for holistic campaign management across more diverse sales portfolios; Whether the digitisation of television is winning market share in lower-funnel marketing; Next steps to make programmatic ready for everything – from linear broadcasting to streamed sport…to all-streaming.