In this session, AudienceProject’s Co-founder and Chairman of the Board, Mogens Storgaard Jakobsen, will address the challenges posed by today’s increasingly fragmented AV landscape and outline AudienceProject’s journey toward developing a unified measurement system for holistic audience measurement, solving the challenges facing both media buyers and sellers.

Mogens will explain how AudienceProject’s unified measurement system empowers buyers to optimise their media investments and extend total campaign reach while enabling sellers to showcase the value of their ad inventory and secure increased budget allocation.