Name
How commercial TV improves its growth prospects
Date & Time
Tuesday, December 10, 2024, 4:00 PM - 4:15 PM
Speakers
Description
The entire television industry is challenged by mature market, high competition, low growth conditions, so what are the prospects of raising growth forecasts for the rest of this decade and how can it be achieved in practice? This presentation explores the practical steps to set commercial TV – spanning broadcasters and premium video providers -- on a better trajectory. Ian Whittaker will outline what is right about commercial TV before showing what is wrong, and how we fix it.
Location Name
Hall One
Full Address
Kings Place
90 York Way
London N1 9AG
United Kingdom
90 York Way
London N1 9AG
United Kingdom