In-depth panel on the evolving business of sports and innovations in monetizing sports content. This session brings together industry leaders, including representatives from top leagues like the Premier League and La Liga, to explore how sports media rights shape audience engagement, brand integrations, and subscription growth.

Key topics will include:

• The impact of sports on audience retention, particularly with rising costs of media rights and the influence of paywalls on viewership.

• The role of measurement in sports monetization, alongside challenges in maximizing returns on high-value media rights.

• Insights into the evolving landscape of team ownership, including the growing trend of American ownership in European football.

• Opportunities in digital and virtual assets to drive new revenue streams, especially as linear TV viewership declines.

This session is essential for those invested in the future of sports media and eager to understand the latest trends driving team valuations, international league expansion, and innovations in sports monetization.