Jodi O'Donnell, TVNZ (Television New Zealand)
Justin Lebbon, Adwanted Events
Kelly Williams, ITV
Ben Tatta, Operative
Nicole Scaglione, PubMatic
This is a high-level discussion looking at what the future holds for TV companies around the world with multiple headwinds facing their businesses. Will digital transformation be enough to secure a bright future for broadcasters? Are global streamers and the platforms considered partners or enemies? What does the industry need to do in order to grow the TV pie? Will domestic TV just be smaller businesses in the future and they will have to seek new revenue opportunities to maximise their audiences? Today, linear remains TVs cash cow; How long will this remain to be the case? Must broadcaster move aggressively away from this model or will TV always have a strong linear business? Is linear undervalued, not just by price but how effective it is for brands? Finally, we will debate what really is the deepest darkest secrets of each panelists as they future gaze the biggest hurdles for their respective businesses.
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