Name
Risky business? How Laithwaites' TV experiment paid off in IPA gold
Date & Time
Tuesday, December 10, 2024, 11:30 AM - 11:50 AM
Speakers
Description
In this session we'll explore the extraordinary TV journey of small, family wine business Laithwaites, learning how they persuaded a sceptical board to invest in TV, how they reinvented traditional planning principles for a modern world to create a rigorous testing framework, and how all their hard work paid off in not just one, but 2 IPA gold effectiveness awards.
Location Name
Hall Two
Full Address
Kings Place
90 York Way
London N1 9AG
United Kingdom
90 York Way
London N1 9AG
United Kingdom