Our experts will be addressing: The impact shopper data is having on TV planning and how many buyers will be able to use it; Best practice in using TV to drive paid search; Popular business outcomes brands want to optimise against when using the new-era performance capabilities of TV; The challenges for agencies when integrating brand and performance in the same TV-led campaign, whether using a single cross-platform publisher or multiple media partners; The data technologies and collaborations needed to strengthen links between behaviour, intent, exposure and outcomes, as the basis for better performance TV; Whether full-funnel performance TV is going to help brands grow.