Join Roku’s Jordan Rost, Senior Director, Ad Marketing and System1 Group’s Andrew Tindall, SVP Global Partnerships for an insightful exploration of how viewer mood influences engagement and ad receptivity in the ever-evolving landscape of streaming TV. In this session, we will delve into the importance of understanding viewer behavior, highlighting the significance of positive moods in shaping content consumption and ad effectiveness.

We’ll discuss the challenges posed by the fragmentation of streaming platforms, emphasizing the need for effective content navigation strategies that enhance the viewer experience. Attendees will learn about the direct correlation between mood and ad receptivity, supported by compelling data and ad testing showcasing successful campaigns that tapped into viewer emotions