Name
What audiences consider high-quality viewing and why we should care
Date & Time
Tuesday, December 10, 2024, 4:00 PM - 4:15 PM
Speakers
Description
Premium Content is a term that varies widely across the industry, with different interpretations depending on who you ask. Based on research with the media buying community and a custom study across 10 markets, David will unpack the key drivers that shape how audiences define 'premium.' He will also examine whether it's time to establish a new standard that better highlights the unique value of TV content, particularly its ability to drive both scale and deep emotional engagement for brands.
Location Name
Hall Two
Full Address
Kings Place
90 York Way
London N1 9AG
United Kingdom
90 York Way
London N1 9AG
United Kingdom