This presentation will discuss: Combining data from newspapers, telcos and an advertiser to enhance targeting and outcomes. How TV should work with retail media and why it’s a plus for the TV industry. Combining shopping data to enhance linear addressable TV advertising. Why supercharging linear with new data sources is so important for TV companies. Analysing new insights and consumer patterns for our clients. Why now is the time for all of TV to collaborate to improve linear TVs appeal to brands.