Name
Advertising investment in 2025: Forecasts, tensions, and trends
Date & Time
Wednesday, December 11, 2024, 9:30 AM - 9:45 AM
Speakers
Kate Scott-Dawkins, GroupM
Kate Scott-Dawkins
Description

Kate Scott-Dawkins shares GroupM's global advertising investment forecast, This Year Next Year, evaluating projections for channel investment, the dynamics shaping the future of television, and the major trends and tensions that will determine the future of advertising.

Location Name
Hall One
Full Address
Kings Place
90 York Way
London N1 9AG
United Kingdom