Netflix has promised it will achieve critical subscriber scale for advertisers in 2025 in the markets offering its ad-supported tier. We hear how the company will do this – and then drive engagement with those ad-supported viewers. You can expect discussions around targeting relevance, programmatic demand expansion, measurement (including the ability to demonstrate incrementality) and ways to show ROI. Why is the company building out its own ad server tech, starting in Canada before taking it global? This presentation will outline content developments – including live talk shows, live comedy and sport – that will help turn Netflix into a commercial TV leader.