You will hear discussions about: Whether improved performance TV capabilities are a game-changer that makes television more competitive vs global tech giants; The potential impact of open-web search intent signals on television targeting, and what other consumer signals can boost performance TV planning; Challenges when integrating brand and performance objectives in the same AV campaign – and the roles assigned to broadcast, premium streaming, video sharing platforms and other third-party digital distributors; Where the budget for new-era performance TV is coming from; Measurement priorities to support full-funnel TV, and how we split out the contributions of broadcast or BVOD or AVOD, etc., towards activations; If new-era performance TV KPIs and metrics push us closer to TV/digital convergence; Whether brands who make the best use of performance TV will gain an effectiveness edge over rivals.