We know the challenges faced by ad-supported national broadcasters in the face of low-growth economies, digital advertising competition, public funding pressures, and a fight for audiences with deep-pocketed global streaming services. This presentation focuses on their own hand of cards – the existing strengths that will help them compete during the rest of this decade. It also explores market developments in favour of broadcasters – not least the requirement for studio streaming services to put profit first, meaning an end to ‘growth at any cost’, a slow-down in content wars, and a return to more normal levels of third-party content licensing from studios. What are the aces in the broadcast pack? You can find out here.