During the lifetime of The Future of TV Advertising, no organisation has done more than Thinkbox to champion the power of TV as a marketing channel and confront unproven narratives that television was yesterday’s news. Thinkbox inspired the global ‘messaging’ fightback that reminded advertisers what TV offers – backed by meticulous and inspiring research initiatives. The organisation helped promote the incredible TV transformation into a data-driven, digital-savvy, full-funnel advertising medium. Thinkbox deserves the last word in our set-piece presentations to mark this event’s official 15th anniversary. We give them the floor, with thanks for their work.