What’s really behind that view? Are all views created equal? What truly keeps our attention? Are consumer habits really changing that much? What are the myths – and what is a truth that you didn’t know yet? With so much video content constantly available at our fingertips, understanding how, when, and why consumers engage with video content can mean the difference between a fleeting view and a lasting impact. In this session we ask four experts to go beneath the surface and tell you what’s really going in the mind of the viewer.