This session will explain how M&S boosted awareness and moved consumers closer to purchase, by running their 'Farm to Foodhall' campaign across CTV and online video in tandem. Using Captify search data to uncover and reach key audiences through online video, Mindshare and M&S were then able to leverage Captify's Search Lift metric to provide an holistic view of campaign performance. Jane Wolfson of Captify is joined by Rachel Marsden from M&S and Giles Saar of Mindshare to take you through the campaign and how it is shaping their approach to targeting and measurement moving forward.