TV viewership has changed dramatically over the past decade, with new services and ways of viewing emerging and consumers settling into new routines with their TV time. Amidst all these changes, one simple truth emerges: for the consumer, TV is just TV. For the advertiser on the other hand, there is a complex landscape to navigate, and in order to reach the entire intended audience, all TV viewing has to be considered.

Join Samsung Ads’ Matt Bryan in exploring how brands can capitalise on the data rich TV landscape to optimise their total TV strategy.