Full Name
Mark Marshall
Job Title
Chairman, Global Advertising & Partnerships
Company
NBCUniversal
Speaker Bio
Mark Marshall serves as Chairman, Global Advertising & Partnerships, NBCUniversal, where he oversees the company’s entire industry-leading portfolio of linear networks, digital and streaming platforms, distribution partnerships, and client relationships. Marshall is responsible for all Global, National and Local Ad Sales, Partnerships, Marketing, Ad Tech, Data, Measurement, and Strategic Initiatives across NBCU’s One Platform. He reports to Mark Lazarus, Chairman, NBCUniversal Television and Streaming.
Over the past decade with NBCU’s Advertising & Partnerships division, Marshall has spearheaded a number of the company's programs and offerings including NBCUniversal’s annual Family is Universal campaign, “Giving, Because We Care” initiative, NBC’s Local to Global Solution as well as overseeing sales for some of the biggest tentpoles such as Macy’s Thanksgiving Day Parade, Christmas in Rockefeller Center, FIFA World Cup, Super Bowl LVI, and more.
In January 2023, Marshall played an integral role in piloting the convergence of NBCUniversal’s linear and digital sales teams – bringing them together as one unified ecosystem. This included expanding the division’s scope, consistency in storytelling, and scaled delivery of category insights, trends, and foundational knowledge. Marshall collaborated with senior leadership to seamlessly design this framework to create fewer touch points and meet the needs of NBCU’s client and agency partners.
Most recently, Marshall held the role of President, Advertising & Partnerships where he was responsible for the strategic oversight of all advertising sales initiatives from NBCUniversal’s Broadcast Entertainment, Sports, advanced advertising sales and client partnerships to Hispanic, News, Peacock, Direct-to-Scale, and Syndication.
Prior to being named President, Advertising & Partnerships in 2018, Marshall held various leadership positions at NBCUniversal including Executive Vice President of Entertainment Advertising Sales. In this role, Marshall oversaw the combined advertising sales for NBC Broadcast Entertainment, USA, SYFY and WWE. Before that, Marshall served as Senior Vice President, Portfolio Advertising Sales, where he oversaw the sales efforts for NBCUniversal’s Atlanta, Chicago and Detroit offices on behalf of the company’s entire portfolio of broadcast networks, cable networks and digital platforms.
Before joining NBCUniversal, Marshall held multiple advertising sales positions at Turner Broadcasting for nearly 15 years, including Senior Vice President and National Sales Manager. During that time, he oversaw client relationships for the NBA, MLB, NASCAR, PGA Championships and the NCAA Men’s Basketball Tournament for the Chicago, Detroit, Los Angeles and Atlanta regions. Marshall began his career at the Family Channel in 1992.
From 2019-2021, Marshall was honored as part of Adweek’s 50 list. He received his Bachelor of Arts from Valparaiso University. He lives in Connecticut with his wife and children.
Over the past decade with NBCU’s Advertising & Partnerships division, Marshall has spearheaded a number of the company's programs and offerings including NBCUniversal’s annual Family is Universal campaign, “Giving, Because We Care” initiative, NBC’s Local to Global Solution as well as overseeing sales for some of the biggest tentpoles such as Macy’s Thanksgiving Day Parade, Christmas in Rockefeller Center, FIFA World Cup, Super Bowl LVI, and more.
In January 2023, Marshall played an integral role in piloting the convergence of NBCUniversal’s linear and digital sales teams – bringing them together as one unified ecosystem. This included expanding the division’s scope, consistency in storytelling, and scaled delivery of category insights, trends, and foundational knowledge. Marshall collaborated with senior leadership to seamlessly design this framework to create fewer touch points and meet the needs of NBCU’s client and agency partners.
Most recently, Marshall held the role of President, Advertising & Partnerships where he was responsible for the strategic oversight of all advertising sales initiatives from NBCUniversal’s Broadcast Entertainment, Sports, advanced advertising sales and client partnerships to Hispanic, News, Peacock, Direct-to-Scale, and Syndication.
Prior to being named President, Advertising & Partnerships in 2018, Marshall held various leadership positions at NBCUniversal including Executive Vice President of Entertainment Advertising Sales. In this role, Marshall oversaw the combined advertising sales for NBC Broadcast Entertainment, USA, SYFY and WWE. Before that, Marshall served as Senior Vice President, Portfolio Advertising Sales, where he oversaw the sales efforts for NBCUniversal’s Atlanta, Chicago and Detroit offices on behalf of the company’s entire portfolio of broadcast networks, cable networks and digital platforms.
Before joining NBCUniversal, Marshall held multiple advertising sales positions at Turner Broadcasting for nearly 15 years, including Senior Vice President and National Sales Manager. During that time, he oversaw client relationships for the NBA, MLB, NASCAR, PGA Championships and the NCAA Men’s Basketball Tournament for the Chicago, Detroit, Los Angeles and Atlanta regions. Marshall began his career at the Family Channel in 1992.
From 2019-2021, Marshall was honored as part of Adweek’s 50 list. He received his Bachelor of Arts from Valparaiso University. He lives in Connecticut with his wife and children.
Speaking At
