Full Name
Adam Morgan
Job Title
Founder and Partner
Company
eatbigfish
Speaker Bio
Adam Morgan is the Founding Partner of eatbigfish, an international consultancy that specialises in bringing a challenger mindset to client problems in the areas of strategy, culture and innovation.
His first book, Eating The Big Fish: How Challenger Brands can compete against Brand Leaders, first popularised the term ‘challenger brand’. In the 20 years since it was first published he has continued to share the findings of his research into challengers in The Pirate Inside (how to develop a challenger microculture in a large organisation), A Beautiful Constraint (how challenger teams turn apparent limitations into sources of opportunity) and Overthrow, which looks at 10 different kinds of challenger narrative.
His latest project, the podcast Let’s Make This More Interesting, is out now.
His first book, Eating The Big Fish: How Challenger Brands can compete against Brand Leaders, first popularised the term ‘challenger brand’. In the 20 years since it was first published he has continued to share the findings of his research into challengers in The Pirate Inside (how to develop a challenger microculture in a large organisation), A Beautiful Constraint (how challenger teams turn apparent limitations into sources of opportunity) and Overthrow, which looks at 10 different kinds of challenger narrative.
His latest project, the podcast Let’s Make This More Interesting, is out now.
