Beatrice is an expert in media management, marketing communication and digital transformation. She has managed over $10Bn of media through her career spanning multiple roles locally, regionally and globally. She has led multiple Digital and Media Transformations globally for several FMCG companies including Danone, Johnson & Johnson, JDE Peets and most recently Beiersdorf.

She’s involved in several industry bodies to drive a better media eco system. She was chairwoman of The Swedish Advertisers Association (SvA) 2007-2013, member of the WFA media committee as of 2013 and most recently member of WFA Global Media Board as of 2019.