An Omnicom veteran with 20+ years’ experience across digital, strategy and planning, Tamara’s role is to ensure that creativity is at the core of all MG OMD’s integrated work. Her focus on delivering stand-out creative innovation for Virgin Media O2, Age UK, John Lewis & Partners, Specsavers and Ring.com, amongst others, has been highly awarded on local and global stages, including Media Week, Campaign, WARC, Cannes and the IPA Effectiveness Awards. By pushing the definition of media to its limit and beyond, Tamara had been instrumental in driving not only an incredible body of innovative work for MG OMD, but her ambition, energy, and commitment towards refusing good and aiming for great, fuels a culture of creativity at MG OMD that has propelled them to be crowned as Media Week’s Agency of the Year 2019, and 2021 and Global Agency of the Year 2020 & 2022. Tamara was also honoured by Campaign as one of the industry’s six women who are Conquering Creativity in the inaugural 2019 Female Frontier award.