Robbie Black is the Head of Marketing at M&S Food, responsible for all of their advertising, media & sponsorship. Since parting ways with their retained creative agency in March 2021, Robbie and team have created all of their advertising, sponsorship, editorial content, photography and emails in-house, partnering with production companies, media owners and broadcasters on projects ranging from the annual Christmas campaign (this year featuring Dawn French as both herself and the Fairy), to their hit AFPs ‘Cooking with the Stars’ and ‘Tom Kerridge Cooks Britain’ on ITV1, to their groundbreaking ‘Farm to Foodhall’ ad campaign with Tom Kerridge.

Prior to M&S Food, Robbie worked at various London advertising agencies including JWT, Lowe, Euro RSCG, adam&eveDDB and mcgarrybowen, but his kids only really care about him having met Ryan Reynolds as part of last year’s Christmas campaign.