Chris Hock is an accomplished, strategic and innovative leader with extensive experience driving business growth in companies of every size—from start-ups to established market leaders like Adobe—in the advertising and technology sector.

Hock is currently Vice President of Monetization for Whale TV, a leading independent TV operating system provider that makes TVs smart and simple to use. In this role he leads the efforts to connect advertisers with highly engaged TV audiences to drive ROI

Hock comes from Adobe where he was General Manager of the Primetime Advertising business. While at Adobe, Hock delivered solutions that drive revenue and profit growth by enabling Media and Entertainment companies to acquire, engage, and monetize high-value audiences with compelling streaming experiences.

Prior, Hock created the most widely deployed addressable TV advertising system in the world while at BlackArrow and then drove business and corporate strategy for the world’s largest unwired TV advertising network at Cadent. Before that while at Macromedia / Adobe, he led the Flash video business from inception to become the leading platform for over-the-top and IP video delivery.

He has served on the Streaming Video Technology Alliance Board of Directors and co-chaired the Advertising Working Group. He is a regular contributor to other industry standards bodies such as the IAB’s Digital Video Committee, CTAM, SCTE, NATAS, and ARF. He has received many accolades over his career such as being named a “Streaming Media All Star” by StreamingMedia.com, making DailyIPTV’s “Top 40 IPTV Movers and Shakers,” and has earned an Emmy Award for Streaming Media Technology and Engineering from the National Academy of Television Arts & Sciences.

Hock holds a bachelor’s degree in physics from Michigan State University and a master’s in business administration from the University of Michigan.