As Head of Digital Operations & Innovation at JAA, Georgia has spent the past 18 months driving CTV education and expansion within the agency. Collaborating closely with the AV team, she’s developed a unified CTV strategy that has significantly boosted CTV investment agency-wide.

Specialising in programmatic, Georgia honed her expertise working on the Google account before leading programmatic strategy for clients like Fossil and Ocado. In her previous role as Agency Lead at Matterkind (now IPG’s Kinesso), she focused on testing new technologies and exploring emerging programmatic channels.

Beyond her deep understanding of the programmatic landscape, Georgia champions transparency and innovation in all her work, consistently prioritising the development of trusted relationships with key stakeholders.