I'm the Head of AV at Dentsu, leading a talented team of 76 across the UK within the group’s media agencies—Carat, Dentsu X, and iProspect. With over 11 years at Dentsu, I've had exposure for major brands like Vodafone, Direct Line Group, IKEA, and Heineken, alongside regional clients such as the National Trust for Scotland and Pure Gym. Across my time at Dentsu I've loved working with entertainment brands such as 20th Century Fox, Lionsgate & Netflix, every brief is different and there is so much opportunity for exciting formats across a multitude of titles. Prior to Dentsu, I gained my foundational industry experience at an independent agency.
My extensive experience spans the rapidly evolving AV landscape, where the transition in planning in the last decade has transformed how brands connect with their audiences. Currently, I am is focused on the future of AV and supporting the team in navigating the increasingly blurred lines between AV and digital in today’s fragmented market. I am passionate about innovation and believe this is one of the most exciting times to be an AV planner, as the industry embraces new opportunities and challenges.