Victoria is the Controller of Addressable and Converged Operations for ITV's Commercial division, leading the broadcaster's future-facing operations initiatives and addressable offering.

She joined ITV in 2023, overseeing the ad-supported propositions for the newly-launched ITVX, and later delivering the company's market-leading affiliate solution ITV Kerching.

Her background is in ad-tech - having managed strategic partnerships for Amobee and Videology, where she worked with agencies and broadcasters to deliver cutting-edge technology solutions for addressable advertising.