Charlie has been a media planner and entrepreneur in the independent media agency sector for over 40 years. His founded Pintarget, an award winning hyper-local agency, co-founded Booth Lockett Makin, a pioneering media agency acquired by Havas, and was a board director at Saatchi & Saatchi during its full-service agency days. He has recently launched Be Addressable, the UK’s first addressable media agency.  Charlie is passionate about delivering innovative strategies within TV and leveraging data to optimise business performance for brands, he won an IPA effectiveness award for BLM’s work for Domino’s Pizza. In his spare time, he is a keyboard and guitar player in the Breaks, an industry rock band.