Name
Finding younger demos who are watching less broadcast linear TV
Date & Time
Wednesday, March 6, 2024, 10:00 AM - 10:20 AM
Diane Ho Jackie Edwards Guy Burbidge Justin Lebbon
Description

Linear broadcast audiences for younger demos are in decline, and we find out how one agency is replacing that reach in streaming TV, using BVOD and AVOD. We want to know what contribution FAST can make to audience aggregation today, and the value of ad-supported tiers from global streaming services like Netflix and soon Amazon Prime Video. Can YouTube’s contribution, when distributing TV-standard content, be added to the list of effective linear reach replacement options? Is the rapidly expanding premium TV streaming marketplace making up for linear losses in younger demos? Find out how the aggregation of fragmented audiences is being made easier.