Did you know a third of Australians were born overseas? Australia's booming with new migrants. They're driving our economy, but are you speaking their language?  We've got the inside scoop (thanks to our research with Kantar) on what newcomers and multicultural Aussies want from brands. In this session, you'll learn:

• Why trust matters more than price to newcomers
• The surprising places to find them online
• How to show newcomers you 'get' them with powerful content
• Ways to make your brand a true Aussie icon for EVERYONE Don't get left behind! This is your roadmap to success in 2024 and beyond