Our breakfast briefing explores what brand leaders need from TV and agencies, and now we hear from agency leaders on how their follow stakeholders can help them do a better job. We start by exploring how the best agency-client relationships work to deliver long-term market and profit growth, and three things agencies would like the average client to do differently. We then focus on what agencies want from TV – challenging them to outline what TV must become three years from now, and the changes needed to make that a reality. Along the way you will hear what works for agencies using TV today, and what doesn’t.