Seven will demonstrate how AI is helping it increase viewing time on the 7plus streaming service thanks to highly customized recommendations that result in real-time re-ordering of the content title shelves that viewers see in the UI homepage. The company will explain how the analytical intelligence used for recommendations is also harnessed to accurately predict what the 7plus audience will watch in the next seven days at a granular level (e.g., by demographic, on a per-show basis, etc.) You will hear how better 7plus forecasting contributes to converged linear-and-BVOD trading with guaranteed outcomes – leading to the death of makegoods. Future uses of AI, like determining ad load acceptance per audience segment, and identifying meaningful moments for brand integration in real-time, are also showcased.