VOZ is on the final phase of its journey to becoming a reporting standard and trading currency in 2024, with media agencies embedding the VOZ database into their systems and workflows, and third-party providers being accredited for the analytical software needed to process the VOZ dataset. VOZ offers much: wide market backing, integrated linear TV and BVOD measurement for both content and commercials from a single-source panel with de-duplicated audience estimates and data on co-viewing and demos. We hear the elevator pitch on why VOZ is the one answer to Australia’s cross-platform measurement questions, get a progress check on implementation, and then challenge Karen Halligan to explain how OzTAM will help to make a multi-measurement system work in Australia if major buyers back Foxtel Media and the Video Futures Collective. We also ask about the potential use of STB return path data or ACR by OzTAM, and get thoughts on the inclusion of non-broadcaster viewing (e.g. SVOD with advertising tiers like Netflix) within VOZ.