There is a simple remit for our measurement investigations this year – to work out if alternative measurement solutions and currencies are a good thing for Australia and, if they are, explore how to make this approach successful, and if they are not, decide how to handle their presence. You can expect this discussion to span: Whether Foxtel Media is justified in launching an alternative measurement and currency solution; If buyers support the Video Futures Collective, and if there are reservations or outright opposition; What an alternative measurement/currency system would mean for efforts to create a single view of consumers and a unified understanding of cross-platform reach and frequency; How buyers will handle multiple measurement/currency solutions; The extent to which the Foxtel initiative complements or competes with VOZ; Whether the Australian market is big enough to sustain multiple currencies – and if efficiencies will offset costs; Where SVOD-with-Ads and YouTube fit into future Total Video measurement; Buyers’ biggest hopes or fears concerning alt measurement and currency solutions as a concept.