Is brand marketing poised for a comeback after years of performance-driven marketing? A recent MTM Group survey reveals that 9 in 10 marketers are planning brand campaigns in the next 12 months, signalling a potential shift in priorities. This panel discussion offers an exclusive opportunity to hear directly from CMOs and media leaders at top brands about the brand and media strategies that are shaping their brand’s success in 2025 - and how they're working with their partners to bridge the gap between creative and media.

Talking points:

1. Balancing creativity with performance: Is brand marketing making a comeback?

2. Brand marketing in the age of distrust: How are CMOs proving that brand marketing is a good investment?

3. Changing media landscape: Which media channels will see the biggest investment increases in 2025?