In this session, we'll focus on how Generative AI and Large Language Models (LLMs) are shaping consumer perceptions and purchasing behaviours. Essentially, LLMs have become this new audience brands need to think about, and understanding what they’re saying about your brand is more critical than ever.

Jack will introduce the 'Share of Model' metric, explaining how it helps brands measure and optimise their presence in this AI-driven space.

Gokcen will bring it to life with real-world insights from Pernod Ricard’s experience using LLM data to sharpen their brand storytelling and engagement strategies.

Key takeaways:

1. Why Share of Model is a game-changer for brand relevance

2. How brands can approach LLMs as a new audience to engage with

3. Practical examples of how these insights are being applied right now