This keynote will centre around a single, powerful question: can AI truly be creative? It's a question that has stirred up much debate and emotion - from joy and excitement to anger and fear. To answer, one must first explore the concept and definition of creativity, and this is where we'll begin.

Then, we'll look ahead. As the technology advances, it will no doubt have broad implications for the industry. So, what does this mean for brands, agencies, and, most importantly, the individual? Will AI be a collaborator, a disruptor, or even a competitor to human creativity?