Name
Future-proof your brand: The timeless principles of a successful brand strategy
Date & Time
Tuesday, April 29, 2025, 3:20 PM - 3:45 PM
Benazir Barlet-Batada Dom Dwight Rachel Eyre Richard Robinson
Description

This session will focus on the timeless principles of brand strategy and how you can future-proof your brand in a competitive business landscape. We'll ask three of the country’s most experienced marketers how they plan for brand success, place brand-building at the heart of their business and get an insight what we should all expect from the next five years.

Kay talking points:

1. What's changed? Practical strategies to maintain brand consistency, build trust, and staying true to your values, even as the market and industry evolves.

2. What's remained the same? The core principles that have made brands successful for decades and how to apply them.

3. What's next? Insights on adapting your brand to new technologies, trends, and shifting consumer expectations without losing its core identity.

Location Name
The Future of Brands - Creativity & brand-building
Full Address
etc.venues County Hall
Belvedere Rd
London SE1 7PB
United Kingdom