With powerful headwinds coming from the US, there is no doubt inclusive marketing is rolling back in America, going by the statistics of this year's Superbowl ads. The irony is that the business case for marketers in terms of driving creative effectiveness and excellence has never been more clear.

Efrain Ayala, Global Creative Effectiveness, DEI Director Marketing credits inclusion as the fuel that has put Reckitt's brands into the WARC's top 10 most effective brands in just three years. Ali Hanan, CEO of Creative Equals, will reveal new research with Effies UK on inclusion. And together they will dig into the case studies, the results and a call to action for marketers who want to grow their brands.