Who said classical music was old-fashioned? Classic FM challenges assumptions – from both listeners and brands – about the world’s most relaxing music. And its latest innovation, Next Level with DanTDM, proves classical music and modern entertainment are a perfect match.

YouTuber Dan Middleton's video game radio show is an example of how shared experiences bring new, authentic fans to the party. Media owners that host specialist shows create a space for audiences – and brands – where music, culture and storytelling collide. And when brands partner shows with rich cultural understanding, they should aim to be editorial contributors: working with expert partnership teams to turn messages into branded moments – and branded moments into national conversation.

In this session, Global’s Zoe Cadman (Director of Commercial Partnerships) speaks with content creator and radio host DanTDM alongside Classic FM’s Managing Editor Phil Noyce for a discussion all about audiences, music, video games and how brands can do more with their partnerships.