As brand marketers, the tools that empower you to reach people are ever-changing. AI is transforming how we optimise media. Attention metrics are now crucial to performance with stricter privacy regulations and a shift away from cookie-based targeting. These tools are reshaping how we plan, execute and measure campaigns. Yet, quality remains critical to building trust and helping to preserve access to free content. So how can brands supercharge ad performance while maintaining brand safety? Join us as we tackle how to boost ad performance without compromising brand quality.