From arcade tournaments to global stadium events, esports have surged into a multi-billion dollar industry with brands investing millions of advertising dollars in sponsorships. In this session, we'll hear from Luke Organ, SVP Global Partnerships, IMG and Sam Mathews, CEO & Founder, Fnatic on:

- The dynamic esports landscape: a view of the land, current trends and future projections

- Who is Fnatic’s fanbase and why should brands be paying attention

- How can brands enter the esports space and engage with this fanbase