Hear directly from Alan Barratt, the CEO who built Grenade from an idea to a £200m acquisition by Mondelez. He'll share the real story: what was behind the initial spark, the significant milestones and the key victories that shaped their journey, as well as looking back at how he overcame mistakes and setbacks along the way. You'll hear what role media and advertising played in their growth and in the next stage of their journey. We'll also learn more about Alan's vision of leadership, and his perspective on what truly matters for the future of brands. Get a candid look at the realities of building - and selling - a high-value brand.