Simon Buglione is the Managing Director of Sky Creative, Sky’s European Brand and Creative hub. Since taking over in 2016, he has grown the cross functional capabilities of Sky Creative to deliver against all Sky’s Advertising, Brand and Broadcast Creative needs.  With a remit to ensure Creative excellence and Brand consistency across all Sky’s Markets, Sky Creative houses a unique range of creative specialisms within a single operating model and is the hub of a network of external creative partnerships. Together they allow Sky Creative to draw on best in class specialists, both within and outside of Sky.

Simon is a keen advocate of the In-house model and how thinking differently about how we organise talent and approach briefs can open up new opportunities for collaboration between creative teams and a more holistic approach to how brands show up.