With nearly 20 years of experience in strategic communications and brand building, Efrain combines their passion for creativity and social change to deliver cutting-edge solutions that address the world's biggest challenges and drive sustainable growth for all brands in the Reckitt portfolio as part of their evidence-based approach to creative effectiveness.

Efrain's expertise and leadership have been recognized by prestigious industry organizations, such as the World Federation of Advertisers (WFA), where they serve as a Global Inclusive Marketing Ambassador, the 2023 Cannes Lions International Festival of Creativity, where they were a juror for the Glass Lion category and a juror for the IPA's 2024 iList, celebrating the inclusive leaders in ad land.